Key Market Insights
- The Asia-Pacific region dominated the global rice water haircare market with the largest revenue share of 60% in 2024.
- Based on Product Type, the shampoo segment dominated the rice water haircare industry in 2024.
- Based on end-user, the women segment dominant end-user segment in the global market.
- Based on distribution channel, the offline retail segment remains the dominant distribution channel in the market due to consumers' preference for physically examining products before purchase.
Rice Water Haircare Market Trends
Rising demand for sustainable and minimalist haircare solutions
One notable trend shaping the global market is the shift toward eco-conscious and minimalist beauty products. Consumers are increasingly drawn to sustainable formulations and packaging, especially products that are water-efficient, plastic-free, and infused with natural, time-tested ingredients. This aligns with a broader clean beauty movement where transparency and ingredient simplicity are key.
- For instance, Kitsch's Rice Water Shampoo Bar has gained prominent traction in the U.S. and online markets. Priced at $14, it has been purchased by over 20,000 Amazon shoppers in July 2025. Formulated with rice water protein and castor oil, the bar strengthens hair and promotes growth. Its eco-friendly design removes the need for plastic bottles, aligning with sustainable beauty trends.
Rice Water Haircare Market Drivers
Growing hair health concerns
The increasing prevalence of hair-related issues such as hair thinning, breakage, scalp sensitivity, and premature greying has amplified consumer focus on hair health. Modern lifestyles, marked by high stress levels, poor diets, hormonal imbalances, and rising pollution, are significant contributors to deteriorating hair conditions. This growing concern has fueled demand for safe, natural, and restorative haircare solutions like this water, known for its amino acids, antioxidants, and vitamins that promote hair strength and elasticity.
List of key players in Rice Water Haircare Market
- Briogeo
- SheaMoisture
- WOW Skin Science
- Mielle Organics
- Klorane
- Mamaearth
- The Inkey List
- Garnier
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Rice Water Haircare Market Segmentations
By Product Type (2021-2033)
- Shampoo
- Conditioner
- Hair Mask
- Hair Oil
- Hair Serum
- Others
By End User (2021-2033)
- Women
- Men
By Distribution Channel (2021-2033)
- Online Retail
- Offline Retail
By Region (2021-2033)
- North America
- Europe
- APAC
- Middle East and Africa
- LATAM
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