United States Electric Kettle Market Demand, Size, Share and Outlook

United States Electric Kettle Market Outlook

The United States electric kettle market size has experienced significant growth in recent years, driven by shifting consumer preferences towards convenience, efficiency, and modern kitchen appliances. In 2024, the market size reached approximately USD 3.75 billion, and projections indicate a steady compound annual growth rate (CAGR) of 4.5% from 2025 to 2034, with the market expected to reach around USD 5.60 billion by 2034.

One of the primary factors contributing to this growth is the rising adoption of electric kettles across both residential and commercial sectors. The increasing demand for quick and energy-efficient boiling solutions in homes, offices, and hospitality settings has further propelled market expansion. Additionally, technological advancements have led to the introduction of smart kettles equipped with temperature control, rapid boiling features, and mobile app connectivity, attracting tech-savvy consumers.

Furthermore, the influence of health-conscious consumers opting for hot beverages like green tea, herbal infusions, and instant soups has increased the demand for electric kettles. The U.S. market also benefits from the growing trend of minimalistic and stylish kitchen appliances, with manufacturers focusing on sleek designs and durable materials. As urbanization and busy lifestyles continue to rise, the convenience offered by electric kettles will likely sustain long-term market growth.

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United States Electric Kettle Market Trends

The U.S. electric kettle market is witnessing several notable trends that are shaping its trajectory. One key trend is the growing preference for stainless steel electric kettles. Consumers are increasingly opting for stainless steel due to its durability, resistance to rust, and ability to maintain water purity compared to plastic alternatives.

Another trend is the rise of smart kettles. These devices offer features such as Bluetooth connectivity, temperature control, and programmable settings, catering to tech-savvy users who value precision and customization. Smart kettles have gained traction, especially among coffee and tea enthusiasts who require specific temperatures for different beverages.

Sustainability is also becoming a focal point for manufacturers, leading to innovations such as energy-efficient kettles that consume less power and eco-friendly models made from recyclable materials. Additionally, the growing popularity of online retail channels has made it easier for consumers to access a wide range of electric kettles, compare features, and read reviews, significantly influencing purchase decisions.

The commercial sector has witnessed increased adoption of electric kettles in hotels, cafes, and offices, driven by the need for quick boiling solutions. As the hospitality industry rebounds post-pandemic, demand for commercial-grade electric kettles is expected to grow steadily.

United States Electric Kettle Market Growth

The United States electric kettle market is poised for steady growth, fueled by factors such as urbanization, evolving consumer lifestyles, and technological advancements. The rising awareness of energy efficiency and convenience has led to higher adoption rates among American households.

Segment-wise, stainless steel electric kettles are projected to dominate the market due to their durability, sleek aesthetics, and ability to retain water purity. Glass kettles are gaining popularity among consumers who prioritize visual appeal and want to monitor the boiling process, while plastic kettles remain a budget-friendly option.

The residential segment holds the largest market share, driven by increasing home appliance upgrades and the rising trend of home-based coffee and tea brewing. The commercial segment is also expanding, supported by the growing number of cafes, restaurants, and coworking spaces.

In terms of distribution channels, online stores have emerged as a significant growth driver, offering convenience, product comparisons, and access to customer reviews. Supermarkets, hypermarkets, and specialty stores continue to play a crucial role, providing consumers with hands-on product evaluation.

United States Electric Kettle Market Segmentation

Breakup by Material:

Stainless Steel: Stainless steel kettles are preferred for their durability, corrosion resistance, and ability to maintain water purity. They cater to consumers looking for long-lasting, stylish appliances that blend well with modern kitchen decor.
Glass: Glass electric kettles appeal to those who value aesthetics and transparency, allowing users to observe the boiling process. They are often designed with LED illumination for a more visually engaging experience.
Plastic: Plastic kettles are lightweight, cost-effective, and available in various colors and designs. They cater to budget-conscious consumers and are popular among students and small households.
Others: This category includes kettles made from ceramic, copper, and other unique materials that cater to niche markets seeking distinctive designs or specific functionalities.

Breakup by Application:

Residential: The residential segment dominates the market, driven by increasing home appliance upgrades and the growing popularity of home-brewed beverages. Electric kettles in this segment are often compact, stylish, and equipped with smart features.
Commercial: Commercial electric kettles are used in cafes, restaurants, hotels, and offices where large quantities of hot water are needed quickly. These kettles prioritize durability, capacity, and speed, making them ideal for high-demand environments.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets: These brick-and-mortar stores offer consumers the advantage of hands-on product evaluation. Shoppers can compare features, brands, and prices before making a purchase.
Specialty Stores: Specialty stores cater to niche markets by offering premium electric kettles with advanced features. They provide expert advice and a curated selection, making them popular among enthusiasts.
Online Stores: E-commerce platforms have revolutionized the market by offering convenience, product variety, and competitive pricing. Online reviews and ratings heavily influence purchasing decisions.
Others: This segment includes department stores, local appliance shops, and other retail outlets that contribute to overall market sales.

Breakup by Region:

New England: Home to a tea-loving population, New England has a steady demand for electric kettles, driven by traditional tea culture and cold weather.
Mideast: Urbanization and busy lifestyles in cities like New York and Washington D.C. drive demand for quick boiling solutions.
Great Lakes: With a mix of urban and suburban areas, this region sees consistent demand for both residential and commercial electric kettles.
Plains: Smaller population centers result in modest demand, but the growing adoption of modern kitchen appliances is contributing to steady growth.
Southeast: Rising urbanization and a growing hospitality sector fuel the demand for electric kettles.
Southwest: Increasing tech-savvy consumers and a booming real estate market drive sales of smart electric kettles.
Rocky Mountain: The outdoor culture and colder climate contribute to demand for portable and durable electric kettles.
Far West: Tech hubs and urban areas like California drive demand for smart and high-end kettles.

Key Players

Several key players drive the U.S. electric kettle market, competing on product innovation, design, and technological integration. Prominent companies include:

Breville USA, Inc.: Known for premium kitchen appliances, Breville focuses on high-end electric kettles with precise temperature control and sleek designs.
Electrolux AB: Offers a range of durable and stylish electric kettles, catering to both residential and commercial sectors.
Conair LLC and Conair Corporation (Cuisinart): Renowned for their user-friendly designs and affordability, Conair focuses on combining functionality with aesthetics.
Whirlpool Corporation (KitchenAid): A household name in kitchen appliances, KitchenAid offers durable electric kettles that blend performance with timeless design.
Hamilton Beach Brands, Inc.: Specializes in versatile electric kettles that cater to budget-conscious consumers while maintaining quality.
TopNet Inc. (Ovente): Provides affordable, stylish, and functional electric kettles with a focus on modern aesthetics.
Spectrum Brands, Inc.: Offers a range of electric kettles with practical features and attractive designs.
Groupe SEB USA: Focuses on integrating smart technology into kitchen appliances, including high-performance electric kettles.
Secura: Known for its reliable, stainless steel electric kettles that emphasize safety and durability.