Intro
Sachets may look small, but their business economics are anything but. Behind every 5-ml shampoo pack or 10-g coffee sachet lies a complex balance of cost, volume, and consumer behavior that makes sachet packaging Share a highly profitable model for brands worldwide.
Cost Efficiency
Producing sachets requires less raw material, lower transport costs, and optimized warehouse space. Even when the per-unit cost is higher than bulk packaging, the volume sales compensate. Sachets enable companies to penetrate price-sensitive markets without diluting brand image.
Revenue Expansion
For many FMCG giants, sachets introduced entirely new customer segments. A family that couldn’t afford a full bottle of detergent can buy it one wash at a time—creating long-term brand attachment. In this way, sachets serve as the gateway to brand loyalty.
Challenges
While sachets boost revenue, managing billions of small units adds logistical complexity. Tracking waste collection, recycling, and counterfeit prevention remains costly.
Future Trends
Expect more automation in sachet production lines, along with AI-driven inventory forecasting to reduce waste. Meanwhile, smart sachets with scannable codes could soon make micro-level data collection possible.
Conclusion
The sachet packaging market model proves that smart economics isn’t always about size—it’s about access, efficiency, and repeat consumption.