IMARC Group has recently released a new research study titled “United States Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2025-2033” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
Market Overview
The United States online gambling market size reached USD 11.0 Billion in 2024 and is projected to grow to USD 22.0 Billion by 2033, exhibiting a CAGR of 7.63% during the forecast period 2025-2033. Growth is driven by increasing legalization across states, advancements in mobile technology, and consumer acceptance of digital betting. Enhanced user experience through AI and real-time engagement further supports market expansion.
Study Assumption Years
Base Year: 2024
Historical Year/Period: 2019-2024
Forecast Year/Period: 2025-2033
United States Online Gambling Market Key Takeaways
Current Market Size: USD 11.0 Billion in 2024
CAGR: 7.63%
Forecast Period: 2025-2033
The market growth is fueled by escalating state-level legalizations and the development of mobile technologies.
Consumer tolerance and engagement increase due to improved transaction safety and personalized content.
Key players focus on mergers and acquisitions to expand their reach across the country.
COVID-19 positively impacted growth by shifting consumers from physical casinos to online platforms.
Innovations such as AI, live dealers, and real-time data analytics continue to enhance player engagement.
The market sees rising adoption of electronic devices like smartphones and laptops facilitating easier access.
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United States Online Gambling Market Growth Factors:
Making online gambling legal is the biggest driver of the online gambling industry in the United States. States believe online gambling is a source of tax revenue and a source of jobs and they are enacting laws to regulate online gambling. This law eases the growth of marketplace operators by allowing innovation in the design of the platform, method of payment and user experience. Each state creates or modifies existing regulatory frameworks to provide consumer protection, compliance, and tax revenue as a patchwork of differing laws.
Growth has been driven by the adoption of technological progress on mobile or digital channels, which has enabled a much greater degree of accessibility and convenience. The availability of smartphones and internet connectivity has also allowed a wider variety of demographics, particularly young tech-savvy consumers, to access online gambling. Things like mobile-optimized websites, biometric authentication, and faster load times on games increase user engagement on gambling websites. Digital payment systems and technologies can also build consumer trust and give gambling websites more opportunities to expand into new markets.
Another factor affecting growth in the industry is the increasing sophistication of technology in the industry. Technologies such as artificial intelligence, machine learning and predictive analytics are used to offer personalized gaming experiences and manage risk and responsible gaming. Gamification techniques such as loyalty rewards, leaderboards, and achievement badges, have been shown to increase retention rates. Other innovations include live dealer games and virtual reality games, which aim to mimic physical casinos. Within this context of improved cybersecurity and blockchain technology to ensure data fairness and security, the main driver is user trust.
United States Online Gambling Market Segmentation:
The report segments the United States online gambling market in the following detailed categories:
Breakup by Game Type:
Sports Betting
Football
Horse Racing
E-Sports
Others
Casino
Live Casino
Baccarat
Blackjack
Poker
Slots
Others
Others
The game type segmentation covers popular forms of online gambling, ranging from traditional sports betting with sub-categories such as football and horse racing, to diverse casino games including poker and slots.
Breakup by Device:
Desktop
Mobile
Others
This segmentation explores the distribution of market share across platforms used by consumers, highlighting desktop and mobile access as primary channels.
Breakup by Region:
Northeast
Midwest
South
West
The regional segmentation classifies the market geographically, recognizing regional variations and adoption rates across major U.S. regions.
Regional Insights
The report categorizes the U.S. online gambling market into Northeast, Midwest, South, and West regions. While specific market shares and CAGR by region are not detailed, these regional classifications help illustrate the distribution and growth dynamics within the United States.
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Recent Developments & News
In June 2025, Kintex Ventures LLC launched Sixty6 Casino, entering the U.S. sweepstakes gambling industry with over 500 slot titles and sign-up bonuses of 75,000 Gold Coins and 2 Sweepstakes Coins. In May 2025, Fanatics introduced a standalone online casino app in four U.S. states, leveraging its 100-million user base and loyalty program to challenge established competitors like DraftKings and FanDuel.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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