A New Wave in Streetwear: Who Decides War's Rise

In recent years, fashion has witnessed a seismic shift, not just in style but in substance. Who Decides War (WDW), founded by Ev Bravado and Téla D’Amore, has emerged as a critical voice in this transformation. Known for its signature combination of distressed detailing, spiritual undertones, and high-concept storytelling, WDW doesn’t just make clothes—it creates wearable art. Nowhere is this more evident than in its celebrated denim line: Who Decides War jeans.

Originally part of the Bravado family under the "Murder Bravado" label, Ev transitioned to Who Decides War in 2019, blending his deep-rooted love for fashion with a powerful narrative lens. The brand’s ethos is built around themes of spirituality, social justice, rebellion, and personal identity—all concepts that are literally stitched into the fabric of its jeans. In an era dominated by mass production, WDW's handcrafted aesthetic offers a refreshing—and deeply intentional—contrast.

WDW jeans have quickly gained cult status for their complexity and limited nature. These aren’t just pieces of clothing; they are canvases of resistance, tributes to craft, and statements of cultural commentary. For fashion enthusiasts and streetwear purists alike, these jeans represent a new gold standard—one where meaning and aesthetics intersect.

From Fabric to Philosophy: What Sets WDW Jeans Apart

What makes a pair of jeans from Who Decides War more than just denim? It begins with the label’s uncompromising commitment to storytelling and authenticity. WDW doesn’t mass-produce; instead, each pair of jeans is created in small batches, often hand-distressed, embellished, or patchworked. The result is a product that feels like it has lived a life before ever touching the wearer’s skin.

The jeans often feature heavily deconstructed elements: ripped seams, bleach washes, frayed hems, and intricate embroidery. But these aren't just aesthetic decisions—they’re reflective of deeper themes. Religious iconography like angels, crosses, and biblical motifs are common throughout WDW collections, weaving in the idea of spiritual warfare and redemption. Each design choice is deliberate and tells a piece of a broader narrative about humanity, survival, and purpose.

Unlike traditional luxury denim that might rely on minimalist design, WDW leans fully into maximalism. However, this doesn’t translate to gaudiness—it’s maximalism with meaning. Each ripped thread, stitched patch, or painted image is an act of expression, rebellion, and identity. For those who wear WDW jeans, it’s not just about how they look—it's about what they represent.

The Creative Forces: Ev Bravado and Téla D’Amore

Understanding the vision behind Who Decides War jeans requires a closer look at the duo steering the brand. Ev Bravado, with his roots in high fashion and deep appreciation for denim culture, brings a technical precision to the table. Having previously worked with Virgil Abloh and other luminaries, Ev has consistently infused his work with both artistry and accessibility. He doesn’t design for the runway alone; he designs for the streets, the struggle, and the soul.

Téla D’Amore, WDW’s co-founder and creative director, balances the operation with her deeply spiritual approach to design. A former visual artist, Téla ensures that every garment speaks to more than the eye—it should speak to the spirit. Her emphasis on healing, heritage, and higher consciousness adds a layer of emotional depth to every piece in the collection.

Together, they’ve created a label that isn’whodecideswars.comt just fashion-forward—it’s future-focused. Their synergy is reflected in the jeans themselves, which harmonize rugged craftsmanship with delicate artistry. Every pair they release is a meditation on resistance and resilience, elevated by their mutual commitment to hand-making pieces with love, faith, and intention.

The Denim Details: Construction and Technique

To truly appreciate WDW jeans, one has to get up close and personal with the craftsmanship. Constructed from high-quality raw denim and often vintage-sourced materials, the jeans undergo multiple processes before reaching their final form. These techniques include sanding, stone-washing, sun-fading, hand-painting, and sometimes even torching. The results are unpredictable—but that's the point.

Patches are a signature feature—stitched in by hand, often with religious or baroque motifs that tell a deeper story. You’ll often see medieval imagery: stained glass window-inspired prints, cherubs, and saints. Every detail serves a symbolic purpose. The use of lace and embroidery adds textural contrast, lending softness to an otherwise rugged silhouette.

The fit also breaks convention. While some pairs stick to classic skinny or slim styles, others take on flared or baggier cuts reminiscent of early 2000s streetwear. This variety ensures that each release feels unique and aligned with the broader fashion narrative. But no matter the cut or color, every pair of WDW jeans embodies a gritty beauty—like a relic rescued from both heaven and hell.

Cultural Impact and Celebrity Endorsement

While Who Decides War jeans are deeply rooted in art and philosophy, they’ve also found massive appeal among celebrities and influencers. Artists like Playboi Carti, Lil Uzi Vert, Travis Scott, and even Ye (Kanye West) have all been spotted wearing WDW denim. These co-signs aren’t just about clout—they speak to the brand's authenticity and relevance within hip-hop and youth culture.

In fact, the aesthetic of WDW aligns perfectly with the emotional turbulence and sonic experimentation of modern hip-hop. Like the genre itself, these jeans are raw, unfiltered, and deeply autobiographical. Musicians are drawn to WDW not only for its standout look but for its deeper message. In an industry where image is currency, wearing WDW is more than a style choice—it’s a cultural statement.

The brand has also made waves in the high fashion world, appearing in shows during New York Fashion Week and being stocked in select boutiques globally. This crossover appeal—between underground grit and haute couture—is part of what makes WDW jeans so special. They live in a liminal space between luxury and legacy, fashion and faith.

Sustainability and Limited Drops

In a world where fast fashion dominates, Who Decides War has taken a firm stance against overproduction. Their approach is inherently sustainable—not just because they use upcycled materials, but because they produce intentionally. WDW jeans are released in small, curated batches. This makes each drop an event, and each item a collector’s piece.

This scarcity also drives demand. The brand’s refusal to restock once an item sells out has created a sense of urgency and exclusivity. For collectors, owning a pair of WDW jeans isn’t just about wearing them—it’s about preserving a piece of modern fashion history.

Their production ethos also reflects a larger trend toward conscious consumerism. Today’s shoppers want to support brands that reflect their values, and WDW meets that demand by prioritizing artistry, sustainability, and spiritual depth. It’s slow fashion for a fast-paced world—rooted in mindfulness and made to last.

Where to Buy and What to Expect

WDW jeans aren’t available just anywhere—and that’s by design. The brand is notoriously selective about its distribution, selling mainly through their official website, exclusive pop-up events, and a few high-end retailers like SSENSE and Selfridges. This controlled release strategy maintains the brand’s integrity and ensures each buyer gets a one-of-a-kind experience.

When you do land a pair, expect to pay a premium. Most WDW jeans range from $400 to $1500, depending on the complexity of the design and the materials used. However, fans of the brand will tell you that the price is well worth it—not just for the quality, but for the message and meaning embedded within each thread.

If you’re shopping resale, expect even higher prices. Because of the brand’s limited nature, pieces often double in value post-drop. Whether you're a fashion collector or simply someone looking to invest in a statement piece, Who Decides War jeans are more than worth the wait—and the price tag.

The Future of Fashion Through WDW’s Lens

As Who Decides War continues to grow, its jeans remain a cornerstone of its identity. In many ways, they represent the perfect synthesis of everything the brand stands for: individuality, artistry, spiritual expression, and cultural critique. With each new collection, WDW challenges the idea that fashion is superficial, arguing instead that it can be a profound form of storytelling.

Looking ahead, it’s clear that WDW is not interested in conforming to trends. Instead, they are actively shaping the future of streetwear—one handmade stitch at a time. The growing appreciation for denim as a medium for art and activism only cements their legacy. Who Decides War isn’t just a brand—it’s a movement.

Whether worn on a runway or on the streets, WDW jeans speak volumes. They invite introspection, spark conversation, and command attention. And for those lucky enough to wear them, they offer more than just style—they offer soul.