Saudi Arabia Advertising Market Overview

Market Size in 2024: USD 6,281.4 Million

Market Forecast in 2033: USD 8,890.9 Million

Market Growth Rate 2025-2033: 3.94%

According to IMARC Group’s latest research publication, “Saudi Arabia Advertising Market Report by Type (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Region 2025-2033”, The Saudi Arabia advertising market size reached USD 6,281.4 Million in 2024. The market is projected to reach USD 8,890.9 Million by 2033, exhibiting a growth rate (CAGR) of 3.94% during 2025-2033​. 

Download a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-advertising-market/requestsample

How AI and Digital Transformation is Reshaping the Future of Saudi Arabia Advertising Market

• AI-driven programmatic advertising in Saudi Arabia boosts ad targeting precision, increasing campaign ROI by 25% through real-time audience insights and behavior analysis.
• The government’s AI initiatives support advanced data analytics tools that optimize digital campaign strategies across sectors like tourism, retail, and entertainment.
• AI-powered content creation tools help Saudi marketing agencies produce personalized video and social media ads, accelerating creative workflows and engagement rates.
• Brands leveraging AI chatbots and virtual assistants in advertising see a 30% increase in customer interaction and data collection for tailored promotions.
• Saudi startups integrating AI in advertising benefit from government-backed innovation grants, fostering AI adoption and driving digital transformation in marketing practices.

Saudi Arabia Advertising Market Trends & Drivers:

Saudi Arabia's advertising market is booming thanks to Vision 2030's push for digital transformation, which has supercharged online ad spending across the board. With initiatives like the Saudi Data and AI Authority linking 66 national goals to AI tools, brands now tap into real-time analytics for pinpoint targeting, making campaigns way more effective. Digital ad services already grab 62.4% of the market, fueled by 99% internet penetration and mandatory e-government services that pull everyone online. Take the e-Government program Yesser—it's using social media blasts on Snapchat and TikTok to hype e-visas and digital services, drawing in younger crowds and opening doors for brands to ride the wave. Meanwhile, Riyadh's influx of over 350 multinational HQs means more demand for localized digital strategies that blend compliance with creativity, keeping the momentum strong as SMEs pile in with an extra USD 1 billion in media spend.​

Influencer marketing is exploding in Saudi Arabia, especially with the youth crowd where 67% game regularly, turning platforms like TikTok, Instagram, and Snapchat into goldmines for brands. Ad spending here hits $95.69 million, with partnerships seeing 45% higher engagement from live shopping and branded content—think influencers shaping buys for everything from fashion to fintech. AlArabia just snagged best outdoor ad company honors for 2025, blending digital billboards in Riyadh and NEOM with creator collabs for measurable impact via IoT sensors. Vision 2030 backs this through entertainment funding like the USD 6 billion for sports and films, creating mega-events such as the Esports World Cup that brands leverage for fan activations. It's all about trust—consumers listen to these voices more than traditional ads, driving real sales lifts in retail and e-commerce.​

E-commerce and retail media are supercharging ad growth as online shopping trust skyrockets, with Mada card spends jumping 25% to SAR 14.11 billion in early 2024 alone. Saudi's 525-fintech target by 2030 means brands in payments and buy-now-pay-later need constant performance campaigns, while retail sees 25% yearly transaction surges demanding shoppable social ads. Snapchat rolled out AR features for retail last year, boosting engagement, and STC Media grabbed a local agency to dominate programmatic buys. Vision 2030's economic diversification funnels public funds into tourism via "Saudi Seasons" campaigns, mixing influencers with immersive tech on YouTube for global reach. This blend keeps ads feeling fresh and personal, pulling in diverse sectors from consumer goods (31.8% share) to healthcare's rapid rise.

Saudi Arabia Advertising Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Television Advertising
• Print Advertising
• Newspaper Advertising
• Magazine Advertising
• Radio Advertising
• Outdoor Advertising
• Internet Advertising
• Search Advertising
• Display Advertising
• Classified Advertising
• Video Advertising
• Mobile Advertising
• Cinema Advertising

Regional Analysis:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Advertising Market

• September 2025: Saudi advertising agencies widely adopt AI-driven programmatic buying, increasing targeted ad delivery efficiency by 25% across digital platforms.
• August 2025: Government launches AI-powered marketing incubator, providing grants and training to startups, accelerating innovation in personalized content and consumer engagement.
• July 2025: Major brands implement AI chatbots in advertising campaigns, boosting customer interaction rates by 30% and enhancing data-driven promotional strategies.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: sales@imarcgroup.com 

Tel No:(D) +91 120 433 0800 

United States: +1-201971-6302