IMARC Group has recently released a new research study titled “South Korea Bottled Water Market Report by Product Type (Still, Carbonated, Flavored, Mineral), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Direct Sales, On-Trade, and Others), Packaging Type (PET Bottles, Metal Cans, and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
South Korea Bottled Water Market Overview
The South Korea bottled water market size reached USD 5,185.8 Million in 2024 and is projected to reach USD 7,401.4 Million by 2033. The market is expected to grow at a CAGR of 4% during the forecast period 2025-2033. This growth is driven by rapid urbanization, changing lifestyles that increase demand for convenient packaged products, and a growing emphasis on health consciousness and water safety.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
South Korea Bottled Water Market Key Takeaways
- Current Market Size: USD 5,185.8 Million in 2024
- CAGR: 4%
- Forecast Period: 2025-2033
- Increasing health consciousness has been a major driver behind the surge in bottled water demand.
- Changing lifestyles and urbanization have boosted demand for convenient, on-the-go hydration solutions.
- Concerns about water quality and safety have led consumers to prefer purified, packaged water.
- Marketing strategies focusing on eco-friendly packaging and sustainable sourcing appeal to environmentally conscious buyers.
- Bottled water is derived from natural springs, wells, and municipal water sources with rigorous purification to ensure safety and quality.
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Market Growth Factors
The South Korea bottled water market has experienced growth driven largely by rising health consciousness among consumers. Increased awareness of the benefits of hydration has prompted demand for convenient bottled water options. This trend reflects a consumer preference for healthy lifestyles, contributing significantly to market expansion over the forecast period.
Another key driver is the evolving urban lifestyle which favors portability and convenience. As urbanization accelerates and schedules become busier, consumers increasingly seek products suitable for on-the-go consumption. Bottled water fits this need perfectly, becoming a staple in offices, gyms, and outdoor activities, thus propelling market growth.
Concerns over water quality and safety issues in certain regions have further fueled the bottled water market. Packaged water is perceived as a trusted alternative due to stringent purification methods eliminating contaminants such as bacteria and chemicals. Environmental consciousness is also influencing the market, with companies adopting eco-friendly packaging and sustainable sourcing strategies, appealing to environmentally aware consumers.
Market Segmentation
- Product Type:
- Still: Bottled water without carbonation, providing a pure and neutral hydration option.
- Carbonated: Water infused with carbon dioxide for a fizzy sensation, catering to consumer preferences for flavored or sparkling beverages.
- Flavored: Bottled water enhanced with natural or artificial flavors to meet diverse taste preferences.
- Mineral: Water containing naturally occurring minerals, offering health benefits and unique taste profiles.
- Distribution Channel:
- Supermarkets and Hypermarkets: Large retail outlets serving a broad customer base with diverse product assortments.
- Convenience Stores: Smaller retail outlets providing easy access to bottled water for quick purchases.
- Direct Sales: Sales through direct marketing channels including vending machines and home deliveries.
- On-Trade: Sales through hospitality venues such as restaurants, cafes, and hotels.
- Others: Additional channels not classified in the above categories.
- Packaging Type:
- PET Bottles: Lightweight and recyclable plastic bottles widely used for bottled water packaging.
- Metal Cans: Durable aluminum cans offering an alternative packaging solution.
- Others: Includes glass bottles and other packaging formats.
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Regional Insights
The report covers key regional markets including the Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and Others. Specific market share statistics and growth rates by region are not provided in the source. The Seoul Capital Area is expected to be a dominant region owing to urbanization and consumption patterns shaping demand for bottled water.
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