Technology evolves daily, yet human psychology remains largely unchanged. While we're chasing the newest AI technologies, AR interfaces, and voice-controlled devices, the underlying principles of how human beings think, make decisions, and communicate remain unchanged.
Technology evolves daily, yet human psychology remains largely unchanged. While we're chasing the newest AI technologies, AR interfaces, and voice-controlled devices, the underlying principles of how human beings think, make decisions, and communicate remain unchanged.
Here, we'll discuss four of the most significant ux-laws-principles-digital-design that underlie the best digital experiences of the day. They're not hypothetical ideas—these are real rules that companies like Apple, Google, and Netflix apply to develop products that are effortless and intuitive.
The Relevance of UX Laws in 2025: A Growing Necessity
Before we can look at specific laws, we need first to understand why these principles have been taking on growing importance in our AI-dominated world.
- The Paradox of Complexity: Apps are extremely complicated in the background these days, yet individuals expect them to be simplistic. Customizations based on AI, real-time processing, and cross-device synchronization build rich experiences—but only if complexity is not exposed to users.
- The Attention Economy: With the infinite digital distractions of our universe, customers make split-second decisions on whether or not to utilize your product. You have milliseconds to impress and seconds to demonstrate your worth.
- Platform Proliferation: Users now interact with products on mobile, desktop, voice assistants, and new AR/VR interfaces. UX laws offer common guidelines that apply across all of these platforms.
Tesler's Law: Offloading Complexity from the User Interface
- The Principle: There is always going to be a certain irreducible complexity in every system. This built-in complexity will either be managed by the system or passed on to the user.
- Relevance in the Year 2025: Surface simplicity is what people want today, but in the background, products are becoming increasingly complex. AI integrations, multi-step workflows, and rich personalization create powerful capabilities—but also potential confusion.
- Platform Proliferation: Users now interact with products on mobile, desktop, voice assistants, and new AR/VR interfaces. UX laws offer common guidelines that apply across all of these platforms.
Tesler's Law reminds us that complexity is not gotten rid of, but redistributed. The important question is whether or not users will face that complexity themselves or if the system will handle it for them. - Real-World Application: TurboTax's AI-Powered Simplicity: Instead of bombarding taxpayers with tax documents and IRS jargon, TurboTax uses conversational AI to guide taxpayers through step-by-step question-and-answer processes. In the background, hundreds of tax laws are being calculated, but taxpayers are given simple, context-relevant questions.
