The global Sports Nutrition Market was valued at USD 58.72 Billion in 2024 and is expected to reach USD 104.65 Billion by 2033, growing at a CAGR of 6.58% during the forecast period 2025-2033. The market's growth is driven by increasing health and fitness awareness, rising demand for protein supplements, energy drinks, and functional foods, and the rapid expansion of ecommerce platforms enhancing product accessibility. The study provides a detailed analysis of the industry, including the sports nutrition market Trends, report, share, growth, size, and industry growth forecast.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Sports Nutrition Market Key Takeaways
- Current Market Size (2024): USD 58.72 Billion
- CAGR (2025-2033): 6.58%
- Forecast Period: 2025-2033
- North America dominates with a 40.2% market share in 2024.
- The market is expanding due to the growing popularity of fitness activities and the increasing emphasis on muscle recovery and overall performance.
- Influencer marketing and digital campaigns are boosting product visibility and acceptance.
- Ecommerce platforms are swiftly expanding, enhancing global accessibility for sports nutrition products.
- Increasing demand for vegan and clean-label products aligns with consumer preferences for sustainability.
Request for a Free Sample Report: https://www.imarcgroup.com/sports-nutrition-market/requestsample
Market Growth Factors
Additionally, the sports nutrition industry grows from a rise in awareness of health and fitness globally. In 2022, 77.6% of Americans took part in one or more kinds of physical activity which led to a demand for health, sports performance, and muscle recovery products. There is a belief that adequate nutrition is necessary for muscle growth, endurance, and lifestyles associated with elites and beginners alike. This general awareness has led to increased demand for sports nutrition.
A more strong pool of athletes and fitness enthusiasts is another driving factor. In 2021, 232.6 million Americans took part in sports and fitness activities. This fact offers chances to create sports nutrition products for amateurs and weekend warriors. These products are not exclusively for professionals. Awareness of nutrition's role in performance and recovery will maintain demand for supplements and functional foods because of increases.
In addition, new formulations are being introduced. Coca-Cola launched Powerade Ultra with creatine, BCAAs, vitamins B3, B6, B12 and with +50% more electrolytes than regular Powerade formulations. Flavor innovations are another way of increasing the attractiveness of these products, as consumers are looking for both health benefits and new flavor experiences.
Market Segmentation
By Product Type:
- Sports Drinks: The largest segment in 2024, accounting for approximately 66.3% of the market. These beverages replace fluids, electrolytes, and carbs lost during physical activity, aid hydration and energy, and are preferred for convenience during/after exercise.
- Sports Food: Not elaborated in detail in the source; typically includes functional foods supporting fitness.
- Sports Supplements: Not elaborated in detail in the source; usually refers to protein powders, vitamins, and other performance enhancers.
By Raw Material:
- Animal Derived: Dominates with about 72.1% market share in 2024. Includes whey protein, casein, collagen from milk, eggs, and animal tissue, valued for high-quality protein content aiding muscle recovery.
- Plant-Based: Not expanded in detail but noted as a growing preference aligning with vegan and sustainable trends.
- Mixed: Combination of animal and plant-based ingredients, details not provided.
By Distribution Channel:
- Hypermarkets and Supermarkets: Leading with around 52.1% market share in 2024, favored for variety, product availability, and physical shopping benefits like discounts.
- Convenience Stores: Not detailed but typically smaller retail outlets.
- Drug and Specialty Stores: Not detailed but specialized nutrition outlets.
- Online: Significant growth due to ecommerce expansion, offering convenience and broad product access.
- Others: Not specified.
Regional Insights
The North American region held the largest share of over 40.2% of the overall sports nutrition market in 2024, owing to the fitness culture, health consciousness, product launches, and a well-developed network of retailers, including online retailing. The US accounted for a 79.60% North America market share. Trends include personalized nutrition, clean-label products, vegan products, and the increasing influence of ecommerce on the dietary supplement market.
Recent Developments & News
- March 2023: Ready Athletes, Ready announced a lighter version of Ready Sports Drink co-owned by Aaron Donald and Giannis Antetokounmpo, enhancing energy and hydration products.
- June 2023: Launch Hydrate debuted in the sports drink market with beverages featuring electrolytes and vital vitamins and minerals.
- September 2023: Coca-Cola India introduced the Limca Sportz ION4 edition, designed using advanced ION4 technology for hydration and energy needs.
- June 2024: Lionel Messi introduced Mas+, a low sugar sports drink with vitamins and electrolytes, available in four flavors.
Key Players
- Abbott Laboratories
- Clif Bar & Company (Mondelēz International Inc)
- Glanbia plc
- Herbalife Nutrition Inc.
- Iovate Health Sciences International Inc.
- MusclePharm Corporation
- Otsuka Pharmaceutical Co., Ltd. (Otsuka Holdings Co. Ltd.)
- The Simply Good Foods Company
- True Nutrition
- Ultimate Nutrition
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
Ask Our Expert & Browse Full Report with TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=1374&flag=E
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us
IMARC Group,
134 N 4th St. Brooklyn, NY 11249, USA,
Email: sales@imarcgroup.com,
Tel No: (D) +91 120 433 0800,
United States: +1-201971-6302
