Imagine entering a crazy huge event hall in the UK. You'll find massive objects, calculated lighting, and even geometry of space that completes brand experience. This is no longer a conventional trade fair. It's an event that displays the new edge of exhibition designs.
Throughout the UK, exhibition design events have become more immersive compared to the functional showcases. It is a joint where art and money come together, a place where designers, marketers, and strategists join their talents to make empty areas into potent brand enclaves.
UK is stepping into the shoes of a worldwide leader in the design first event sphere, and their shows don’t just capture but they enthral. From Designing London’s skyscraper builds to experiential, micro experiences at Clerkenwell, the contemporary design expo is all about interactivity, sustainability, and strategy.
As the craving for innovation continues expanding, such events are becoming increasingly diverse as well, expanding the range of participants to architects and interior designers, branding agencies, digital artists, experience designers, etc. The UK is transforming the way of “exhibiting”.
In this blog ExhibitExpo has bring with us futuristic concept of exhibitions in UK
How designing is reshaping exhibitions?
Shift to experience from Display
Modern exhibition design events have initiated the concept of thinking, which is a process that emphasizes empathy, innovation, and user centric planning. Booths in the past were mainly functional but today they are made to stir the emotions of the visitor.
Key principles include:
User-Centric Layouts: Modern exhibition layout designs are made to direct movement and provide the greatest comfort.
Emotional Storytelling: Exhibitions try to stir emotions through visual narratives which appeal to visitor’s values.
Sensory Engagement: Using modern technology has become a norm like incorporating lights, sound, scent, and texture, to establish feeling.
Flexible Spaces: Modular design makes it easy to make changes between events.
Examples from UK Shows
Clerkenwell Design Week: Interactive booths in the form of curated homes or themed concept spaces.
Decorex: Exhibits that invite visitors to join the origin of a brand from the chosen materials and the use of visual metaphor.
These methods do not only increase dwell time but go deeper into audience engagement. 79% respondents from Freeman’s 2022 Event Trends Report, admitted that immersive environments assisted them to comprehend the value of the brand better.
Hybrid and Virtual design Expos are on steady rise
Design expos are influencing much more than just the venues. Global exhibitions are made possible through the use of hybrid formats making exhibitions available in both physical and virtual format. Hybrid mode lets more audiences take part and increase Brand’s reach exponentially.
People often use these features
Virtual Booths: You can use 3D navigation and live chat with others in this booth.
Live stream: Viewers can watch live experts discuss something.
Networking lounges: AI-based pairing and video meetups for seamless digital interactions.
On demand content: Virtual platform holds recorded content and demos.
Stakeholders can benefit from this
Exhibitors: They can have reduced costs, improved access to customers and live insights.
Guests: Guests can have access to multiple flexible routes and customised learning paths.
Organizers: The engagement increases, ROI improves and there is less environmental impact.
Such events make it easier for everyone to participate in interior design activities.
Why are sustainable designs important?
These days, sustainability plays a major part in shaping exhibition designs in global level events. Through the things they create and the techniques they apply, brands are reflecting their values.
Some methods to achieve sustainability in your design
Modular designs: Modular systems have components that can be used again and again.
Eco-Friendly Habitats: We use recycled materials and Forest Stewardship Council-certified woods.
Energy efficient: You should add LED, solar and movement-activated lights.
Low-Emission Vehicles: Using vehicles that cause less pollution in logistics.
Real-World Examples
100% recycled material: Use material which can be recycled for flooring and wall treatments
Surface Design Show: present closed-loop materials and buildings that use zero energy.
ExCeL London: One of the main venues in the UK has implemented carbon-neutral events.
A significant number of people who take part in UK exhibitions approx 60% now reuse their booth elements, says ESSA.
Upcoming Exhibition shows in UK you can use
Each type of these design shows broadcast in the UK adds a new flavour of their own in the innovation which leads the way in progress of Exhibitions.
Decorex International
Emphasis: Luxury interior designing and narrative writing.
Famous for: material collections and presentations on sustainability.
Clerkenwell design week
Goal: To make urban areas more active, aligned with teamwork and based on local creativity.
Interesting for: Enjoys outdoor pavilions, allows everyone to see products in the room and encourages group participation.
Design London
Focus: The use of new technology in branding.
Speciality: The event is famous for its digital pavilions, featured materials of the future and online stages.
Conclusion
Combining proper formatting and layout designing can make you stand out even in big exhibitions of the UK and such Countries. We have seen exhibition venues getting immense success from proper layout mapping like Decorex and clerkenwell. Your booth can get 80% more footfall after hiring professional exhibit designers. They know what to work and what does not work.
Include sustainability and modern technology for hybrid exhibitions. This makes you popular and the roots of your companies will look more strong. Many major brands which are shifting towards sustainable options will praise your approach.
Contact Exhibitexpo to get professionally designed booths.
