Key Market Insights
- The North America region dominated the global rose water market with the largest revenue share of 27.5% in 2024.
- Based on Product Type, the organic rose water segment dominated the rose water industry in 2024.
- Based on application, the skincare and cosmetics continue to dominate the global market in terms of application.
- Based on distribution channel, the online retail segment has emerged as the leading distribution channel for rose water products.
- Based on end-user, the personal care consumers segment represents the largest end-user base for rose water.
Rose Water Market Trend
Morocco’s organic rose festival sparks global interest
The global rose water market is increasingly being shaped by sustainability narratives, with a sharp focus on clean sourcing, artisanal methods, and community-driven production. The renewed global attention is being paid to Morocco’s Kalaat M’Gouna region, which is famed for its cultivation of Damask roses and steam-distilled rose water.
- For example, in May 2025, the International Rose Festival in Kalaat M’Gouna marked its 60th anniversary by evolving into a key platform for promoting organic rose-based products, especially rose water and rose oil. The event drew international buyers and tourists alike, spotlighting the region’s commitment to eco-friendly cultivation and handcrafted production through local cooperatives, many of which are women-led.
List of key players in Rose Water Market
- Dabur India Ltd.
- Alteya Organics (Alteya Inc.)
- Heritage Store (NutraMarks Inc.)
- Kama Ayurveda Pvt. Ltd.
- Poppy Austin
- L’Oréal Group (Garnier, L’Oréal Paris)
- Avon Products, Inc.
- Khadi Natural Healthcare
- Florihana Distillerie
- Burt’s Bees (The Clorox Company)
- N. Dickinson’s (Dickinson Brands Inc.)
- Nature’s Tattva
- Plum Goodness
- SVA Organics
- Kew Organics
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Rose Water Market Segmentations
By Product Type (2021-2033)
- Organic Rose Water
- Pure Steam-Distilled Rose Water
- Infused Rose Water Toners (with added botanicals)
- Flavoured Rose Water (Food and Beverage Grade)
- Concentrated Rose Water Extracts
By Application (2021-2033)
- Skincare and Cosmetic Formulations
- Beverages and Confectionery Production
- Traditional and Ayurvedic Medicines
- Aromatherapy and Spa Treatments
- Household and Culinary Uses
By Distribution Channel (2021-2033)
- Online Retail Platforms
- Specialty Beauty and Health Stores
- Supermarkets and Hypermarkets
- Pharmacy and Wellness Chains
- Direct-to-Consumer (DTC) Brands
By End-User (2021-2033)
- Personal Care Consumers
- Food and Beverage Manufacturers
- Ayurvedic and Herbal Product Companies
- Spa and Wellness Centers
- Household Consumers
By Region (2021-2033)
- North America
- Europe
- APAC
- Middle East and Africa
- LATAM
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